As a creative individual, I find the most rewarding challenges often arise when tasked with generating ideas within the constraints of a lower budget especially when its for TV and video on demand.
Recognising the universal sense of relaxation we experience in our gardens, I honed in on the idea of we find inner peace when we spend time gardening. This was then translated into a 30 second TV spot and cut downs for social media. Although this only played across regional audiences the campaign was deemed successful with the company seeing increased web traffic and an uplift in sales.