A bit about me
I’m a senior creative with a proven track record of developing bold, engaging ideas across brand activations, campaigns, and experiential projects. I combine strong conceptual thinking with strategic insight to deliver work that connects with audiences and meets business goals. I’m experienced in leading projects from ideation and guiding a team through to execution, mentoring junior creatives and presenting to clients with confidence. I’m skilled at maintaining brand consistency, managing multiple deadlines simultaneously and pushing creative boundaries to create stand out campaigns.
Key Skills
Strategically minded,hands-on with a strong track record in delivering impactful concepts, crafting campaign straplines, writing scripts, and producing storyboards and scamps. Highly proficient in Adobe Creative Suite and Microsoft Office, with a solid understanding of visual design principles and brand storytelling. A confident communicator with the ability to present ideas clearly, manage client relationships, and mentor creative teams. Skilled at solving creative challenges, aligning work with business goals, and guiding projects from brief to final delivery with consistency and quality. Always tuned in to emerging trends and cultural shifts, ensuring creative work stays fresh, relevant, and effective.
Outside of my commercial duties, I run the Curb Cuttings art project which has led to creating a piece for the Design Museum, cover art for a global magazine along with having interviews and features showcasing my work. As an ex sponsored skateboarder with nearly 4 decades under my feet I am also able to offer credible advice to brands and assist with choreography for skateboarding, BMX and other action sports. All these rich experiences from my outlets continue to fuel me as an individual and is reflected in my enthusiasm as a creative.
I’m now available for freelance as well as any film related choreography and consultancy related to skateboarding and action sports.
Testimonials
Rich will be a huge asset to any agency. His passion and drive are second to none, and he’ll keep thinking until the final whistle every time. He has a mature attitude borne of his years in the business which allows him to pivot quickly and to come back time and again with new ideas when a brief shape-shifts. Oh, and he’s a lovely bloke ‘n all.
Jon Elsom
Group Executive Creative Director McCann Worldgroup
I've known Rich for quite some time now. And in all that time, I can honestly say he hasn't changed one bit. And thank goodness for that! Tireless. Selfless. Passionate. Generous. Honest. And a real team player. He's constantly thinking of new ideas and constantly thinking about the wellbeing of others around him. A very rare gem of a bloke.
Vince McSweeney
Chief Creative Officer, McCann Worldgroup
Brand Experience
Alpro, Allergan Aesthetics, Aquafresh, Audi
Bakers Dog Food, Barclays, Beechams, Beefeater Biffa, Black + Decker, Brewers Fayre
Cadbury’s Ice Cream, Carling, Coors Light, Corsodyl, Chicago Town Pizza, Curver Storage
Dewalt Power Tools, Dolmio
Emerge Energy Drinks, Electoral Commsion
Egypt Tourism
Famous Grouse
Grolsch, Glaxo Smithkline
Harley Davidson
IQOS
JapanTobbacco Industries, Jim Beam
Juvederm Aesthetics
Keter Garden Storage
Lloyds Pharmacy
Mars Foodservice, Maxi Nutrition
Nestlé, Nescafé, NiQuitin, Nivea, Nurishment
Old Jamaica Ginger Beer
Phonak, Pure Cremation, Purina Pet Food
Qatar Airways
Ristorante Pizza
Sensodyne, Schwalbe Bicycle Tyres. Skinvive Aesthetics, Singha Beer, Sky Betting & Gaming Stanley Tools, Sunny Delight
The Design Museum
Uncle Ben’s
Velvet Tissue, Volkswagen Financial Services
Walkers, Warburton’s, Warner Hotels, Whitworths
Yardforce Garden tools