SCHWALBE BICYCLE TYRES
- MADE FOR NASTY ROADS -

A press campaign to raise awareness of Schwalbe Bicycle Tyres who have a range capable of talking on the nastiest roads. We’ve all hit one. There’s not a nice one either. I came up with the idea that every pothole is nasty. So I decided to create monstrous faces from potholes. Each of these pothholes already existed and required very little image manipulation. This press campaign ran in different cycle publications and on the backs of busses.