Chicago Town Pizza
- The Ultimate Pizza Hit -

Chicago Town are a household name in frozen pizza’s. Own label and competitors were eating into their market share. To stand out from competitors the brand wanted to do something a little left of field to set
themselves apart from the rest of the category.

Following the strategy of ‘The taste that entertains’ I created the The Ultimate Pizza Hit Pop track. As well as coming up with the idea for the TVC, I wrote the lyrics for the track and collaborated with world famous producer GoonRock to create the tune. I also worked with the dancers on parts of the choreography in the main ad as well to create moves that could be replicated in return for prizes using social channels.